The framing started today. Yes framing and not ICF, straw, or otherwise. These and other technologies all have their merits, as well as faults if only by lack of practicality to our situation. Our situation being that we are building a house in a market where sustainable suppliers are currently hard to locate and far and few in between compared to the suppliers lined up to provide legacy ideas. We’re lucky, we’ve found a sustainably sympathetic building partner but what about everyone else?
It’s worth commenting that sourcing green materials and sustainable products is still too difficult. Not because they aren’t available; literally thousands of options abound on the internet and in every consumer mag you pick up today. It’s that the end suppliers haven’t picked up those magazines yet – the trades, renovators, supply companies, builders, wholesalers – the supply chain – and it’s here where the greatest influence lays, with the expert and the ones you trust with your home and your wallet. They are undoubtedly aware, but like most industries it’s easy to dismiss impending change or the demand for change as, impractical, or not relevant to the existing consumer.
I’ve read a number of articles by suppliers and builders that say the average consumer doesn’t want to pay for green building – and they can’t afford to carry the burden for the consumer. Meanwhile the consumer is looking for these solutions in ever increasing numbers but meeting resistance. It sounds like there must be a lot of pressure in the middle somewhere. As a business owner I understand the pressures of change and change management is a major concern and investment in any business – but it’s just that. A responsible investment in your business is education toward change, change in processes and procedures. In the case of building, change will be mandatory and waiting until regulation comes means suicide for business and unfortunately the ecology.
So this disconnect is very hard to manage for consumers and sustainable minded people who wish to build responsibly. We received a note from a reader preparing to build in ‘09 who concurs – feeling that already the weight of responsibility to source materials and provide green ideas will rest on them. I hope they can manage to inspire their contractor to learn and change and go along for the ride with them, it will be worth it for everyone.